ATTACKING THE PRIVATE LABEL GAME
Chances are you have bought plenty of private labeled products in the past and didn’t even know it. The seamless integration of a brand and a product created is not by chance. Private label clothing production gives retailers and individuals the opportunity to create their own brand without having to design a product from scratch. It offers the ability to grow as a business and allows for control over the look and style of the product; however it is not without risk. By fully understanding the terms, processes, pitfalls, and benefits you can better decide whether private labeling is right for you. Today I caught up with Shane Levi Gould of Fuel Clothing at his headquarters in Hilton Head, SC. Shane breaks down what private labeling means to him and how he has been able to implement it into his growing list of customers, or as he likes to call them, partners.