Updated: Jun 30, 2020
TAKING BLENDERS EYEWEAR TO $90 MILLION ALL ONLINE
Chase Fisher is living the action sports CEO dream! And it is not even close to being over. Chase went from slinging sunglasses between surf lessons on the beach in Santa Barbara to starting one of the most disruptive brands in sunglasses. Founded in 2012, Blenders produces a wide range of men’s and women’s sunglasses as well as snow goggles. Driven by a company-wide motto of “life in forward motion”, its products are predicated upon a bold aesthetic that emphasizes progressive color-ways aimed at an active lifestyle demographic. Chase’s energy and outlook on business is a refreshing listen for anyone looking to grow their e-commerce brand.